HomeCampaigns›Pink Tax Investigation

The Pink Tax — Gender Pricing Investigation

RFTUK is collecting UK evidence of products and services marketed to women or men at different prices.

NEW RFTUK INVESTIGATION

Compare costs, see the evidence and help the investigation

RFTUK is collecting UK evidence of products and services marketed to women or men at different prices. Compare costs, see the evidence and send photos, screenshots, receipts and product links to help the investigation.

Send evidence to RFTUK View all campaigns

RFTUK VIDEO

When Systems Fail, People Pay the Price

WHAT TO SEND

Evidence we are looking for

  • Photos of comparable products on shelves
  • Screenshots of online listings or product pages
  • Receipts showing different prices
  • Links to products or services marketed differently
  • Examples where a product is substantially the same but priced differently
WHY IT MATTERS

Why investigate the pink tax?

Price differences can affect family budgets, fairness and consumer trust. Gathering examples in one place helps people compare evidence and understand where pricing practices may differ.

This page has been created because the previous link was returning a 404. It is now a dedicated live page.